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About the report


The Modern Seller. A guide on how to start selling online.

In this guide, we explain what is e-commerce, discuss online platforms for trading on the Internet, tell you how to set up a store or what to look for when choosing an online payment operator. E-commerce is also about logistics, hence we have devoted an entire chapter to this issue, introducing concepts such as dropshipping. A good store also needs advertising, so readers will find here information on marketing activities and communication with customers.